Tottenham try to double their money by splitting shirt sponsor deal

• Autonomy pay £20m to appear on Premier League shirts
• Clubs still searching for package for cup games

Tottenham have today announced a new £20m shirt sponsorship deal with the software infrastructure company Autonomy and could boost their income further by agreeing a deal with another company for the club’s cup games.

In an innovative move, Spurs will wear shirts with different sponsors for their Premier League games and for cup matches.

The two-year deal with Autonomy, a global leader in infrastructure software for enterprise, is for league matches only and reportedly worth about £10m a season until June 2012.

The club is still tendering for a shirt sponsor for their cup competitions but Autonomy have become only the fifth brand ever to appear on the club’s shirt.

A FTSE 100-listed company, Autonomy is the UK’s largest pure software company. “We are delighted to have Autonomy as our new global partner,” said the Spurs chairman, Daniel Levy.

The move to split the shirt sponsorship between league matches and cup competitions is understood to have been Levy’s idea and the club are now in discussions with several brands as they search for a single sponsor for shirts worn in the FA Cup, League Cup and European competitions.

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Harry Redknapp says securing fourth place ‘better than winning FA Cup’

• Tottenham manager hails Champions League qualification
• ‘We picked an attacking team and took a big gamble’

Harry Redknapp acclaimed his Tottenham Hotspur players after they had qualified for the Champions League at Manchester City’s expense and described it as a greater achievement than winning the FA Cup with Portsmouth.

Peter Crouch’s 82nd-minute goal gave Tottenham a 1-0 victory over Manchester City to ensure they finish in the Premier League’s top four only 18 months after Redknapp was appointed with the club propping up the division.

“I think it was important for English football that someone got in outside of the usual four,” Redknapp said. “To be honest, at the start of the season Manchester City were the only team I could possibly see breaking in. But then I couldn’t see who would drop out either. I thought Liverpool were going to be very strong this year, having lost only two games the previous season. And, realistically, the best I could see for us was a place in the top seven.

“It’s great for the club. When I came here I think [the chairman] Daniel Levy was scared they were going to get relegated. That’s why they made the change [sacking Juande Ramos] after eight games; it was early in the season but they had only two points at the time and Daniel was afraid we were going to be in a relegation battle and we were for a lot of that year. It took us a long time to get out of it, so to be where we are now is a great achievement.”

It is the first time they have qualified for the European Cup since 1962 and the victorious players – led by an underpants-wearing dancing David Bentley – celebrated by emptying a large container of iced water over their manager. “It is still dripping off me,” Redknapp said half an hour later. “The players are absolutely delighted and I think we deserved it.

“If you look at the team I picked some people would think I was mad. We picked an attacking team and took a big gamble. We were one point in front of City; we could have played 4-5-1 but, no, we went for it. I said to the team: ‘Listen, we have got fantastic attacking players so let’s have a go.’

“Everybody except perhaps Aston Villa plays one up now when they go away and the teams that have beaten City here – Everton and Man Utd – played one up. But I didn’t want to go that way. I said: ‘This is the same shape of team that beat Arsenal and Chelsea so now let’s do it away from home.’”

The defeat for City led to post-match questions about whether Roberto Mancini, the manager they recruited to take over from Mark Hughes in December, would still be employed by the club next season.

“I’m disappointed because we lost but I also think we had very hard luck in some games and we must be proud for the way we had a good season,” the Italian said. “We will not be playing in the Champions League next season but we tried and we will play in the Europa League instead. We have improved a lot and next year we can improve a lot more again.”

To questions about his job, Mancini added: “I’m confident. I think I will stay here. Why not? I have worked here five months and you don’t start from the roof but the basement. We have worked very well and we are near the roof now. I am not a magician and I don’t have a magic wand. We wanted this [fourth] place and we tried, just like Liverpool and Aston Villa, but this is football.”

Redknapp was asked how it compared to his other managerial achievements: “It’s even better than winning the Cup [in 2008]. The Cup you can win with some lucky draws. You all know that if you can get some nice draws, three or four wins and you are there. But I think this a better achievement.

“I just wanted to finish fourth but the chairman has just asked me who Arsenal are playing on Sunday and I think he wants to see if we can finish above them. I’m just happy with fourth. But I didn’t get here because I’m a mug. I know I’m a good manager and I wouldn’t have lasted 1,100 games if it was just because the chairmen at my clubs liked me. Most of them probably didn’t like me but I had to be doing something right.”

The 63-year-old said he felt invigorated to be the only English manager in the Champions League next season. “I don’t see why I should pack in. I’m on the road at five every morning and I don’t feel old. If I wanted to walk the dogs up a beach every day I would pack it in. But we will have go in the Champions League. What else can you do but have a go.”

Tottenham’s impressive captain, Ledley King, who is troubled by chronic knee problems, said: “At the moment we’re in fourth place. We still have to qualify for the Champions League,” he said. “But that’s why I still work hard to get on the pitch, because of moments like this. I have been waiting for this for a long time; all the players have. We have worked hard all season for this.”

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Peter Crouch targets FA Cup and World Cup glory

Peter Crouch explains why Tottenham would be worthy Cup winners and how he keeps scoring for England

For once, the road to Wembley for Peter Crouch did not take place in an executive bus with police escort to whoosh him underneath the stadium and into its bowels before he could catch more than a passing glimpse at the arch. Last week, one of England’s most conspicuous players pulled into one of the retail parks in the shadow of the national arena and parked outside a closed-down MFI. He hopped out of his car and ambled up the steps.

A passer-by did a slow-motion double take, his face squashed into comedy confusion. There was something strangely out of context about seeing an England international footballer strolling out of a soulless trade centre on an ordinary evening in his civilian clothes. And yet, of all the members of Fabio Capello’s squad, Crouch is the man you can bank on to show the fewest airs and graces.

The uncomplicated friendliness and willingness to poke fun at himself has remained unchanged from the days when a teenaged Crouch was shipped out on loan to IFK Hasselholm in Sweden to today, when he is important enough to have his signature beamed in massive magnification on to the glass front of Wembley as a figurehead for the England 2018 World Cup bid. “I really don’t understand why anyone would put their head in the clouds,” he says. “I do a fantastic job for a living, I get to play in front of 90,000, and obviously everyone knows your name and what have you. But I’m no better than anyone else.”

Because a lot of football watchers were sceptical about the worth of a player who appeared to have got lost on his way to the basketball court, it has taken Crouch time to be appreciated, for the gags and chants about his giraffe physique to wind down. Perceptions have been modified. At international level, his strike ratio for England – on goals per minute he is superior to Wayne Rooney, Jermain Defoe and even Jimmy Greaves – makes him invaluable as South Africa approaches. At club level, he feels valued in a team that today takes on cobbled-together Portsmouth in the FA Cup semi-final and then turns attention to the quest for a top-four league finish. Exciting times.

Naturally, the floating vote will hope for Portsmouth to strike a blow for the impoverished underdog against Tottenham. It is a tall order for Crouch to mount a convincing argument that his current club’s need is greater than his former, but he has a good go. “It has been too long since Tottenham won the FA Cup,” he says. “Portsmouth have won the Cup recently so it’s our turn. I do feel for them, the plight they are in. I still have a lot of friends there behind the scenes. But we have a job to do on Sunday to make sure we win for Tottenham Hotspur. I hope we get the job done and they recover from the position they are in.”

Either way, there will be precious little time for reflection come Sunday evening. Having occupied fourth place for a considerable time, Tottenham slipped out of the Champions League zone with that chaotic stumble at Sunderland, and now face three hazardous opponents in succession. At this delicate time, the fixture list has dealt them Arsenal, then Chelsea, then Manchester United. Crouch concedes it is not ideal: “It’s difficult because if you look at the teams around us they probably have an easier run-in than we have. But I look around our squad and think we can get points from those games. Two of them are at home, and, regardless of who we play, on our day we have enough ability to get results from any match. We have got to a stage where we are challenging for the top-four, our rightful place. It’s where you want to be, in the hunt for a Champions League place and in the FA Cup like we are. My decision to come to the club was right.”

Crouch feels he has so much more he wants to achieve. England looms large in his aspirations. His record of 20 goals from 37 appearances makes it understandable were he to feel a little disappointed not to be in the starting XI when England open their 2010 World Cup campaign against the US in Rustenburg on 12 June. “I’ll do everything in my power to start that first game. It’s the manager’s decision but what I will do is try to give him the biggest headache possible,” he says, grinning. “I am very proud of my goal record for England. I’ve always felt that when I play I have never let anybody down. It was great to score a couple of goals in the last game.”

The mere act of pulling on his national shirt gives him a sense of invincibility he finds difficult to explain, as if he goes through a Clark Kent transformation. “I don’t know why but playing for England I always feel I am going to score. I feel great, I really do,” he says. “I have always felt that when I get chances I will score goals. Playing with England, I look round and there are so many creative players the chances will definitely come.”

There is, Crouch reckons, another emotion driving the team. The resolve to make amends for the failure to qualify for the last major tournament, the European Championship two years ago. “There is an underlying determination to succeed,” he says, pointedly. “What we have got is the confidence that comes from qualifying extremely well. We didn’t lose a game until late on. All of us have that belief in ourselves.

“But we don’t want to shout and scream about it. At the last World Cup a lot of people talked us up. As players, and the manager as well, we’d rather keep quiet and do our talking on the pitch.”

Peter Crouch was at Wembley to support BT’s “Back the Bid” flag for the England 2018 World Cup bid. You can add your name or photo to the flag at bt.com/2018

Tottenham HotspurFA CupEnglandAmy Lawrenceguardian.co.uk